by M. Baker : Research for Marketing

ISBN : #0333470214 | Date : 1991-03-20

Description :

PDF-d0475 | An explication of the principles and practices on which a successful marketing strategy depends, this book starts with a consideration of the problems that researchers encounter and proceeds to cover areas such as presentation, research design, sampling and the use of information systems…. Research for Marketing

Research for Marketing by by M. Baker

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