Live Long and Prosper: the 55-Minute Guide to Building Sustainable Brands, or Why Corporate Social Responsibility is Dead and Design for Sustainability is the Next Brand and Competitive Advantage PDF
by Dan M. Gray : Live Long and Prosper: the 55-Minute Guide to Building Sustainable Brands, or Why Corporate Social Responsibility is Dead and Design for Sustainability is the Next Brand and Competitive Advantage
ISBN : #0956467202 | Date : 2010-01-23
Description :
PDF-8d669 | A lot of people are talking about sustainability these days. Still more talk about brands. Yet few people truly understand either. Inspired by The Brand Gap and Simplicity, Dan Gray sets about answering the really big questions. What does it really mean to be sustainable? Why is that critical to long-term brand and business success? And what does it take to establish sustainability as a lasting an… Live Long and Prosper: the 55-Minute Guide to Building Sustainable Brands, or Why Corporate Social Responsibility is Dead and Design for Sustainability is the Next Brand and Competitive Advantage
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