Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels PDF
by Gianluigi Guido : Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels
ISBN : #3034300956 | Date : 2009-08-21
Description :
PDF-522f6 | This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized eth… Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels
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Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels by by Gianluigi Guido
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